Life Delights

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Local search and small business local search is something that should be taken seriously by all businesses at this point in time. With the proliferation of mobile devices and the release of new operating systems by Google, we are on the verge of a dawn of domination of business by local search. Local business listings and local search will drive all business, both online and off. Smart businesses will see this, and take proactive positions now to position themselves to be winners in this new time. Much like the changes brought about by the phone book and phone system, radio, and television, the internet and specifically, local search now, are about to drive the way things are done. Coming soon will be the “Local Search Revolution.” revealing the secrets you need know for your business to not only survive and thrive through the current economic climate and beyond, but to catapult your business beyond your wildest dreams.

Internet marketing and local search play together hand in hand for intelligent business to work their way out our current recession also. By intelligent positioning in local search, and smart internet marketing, as the internet is the delivery mechanism for local search, business will come out ahead and win. Others will be left in the dust and fall victim as most businesses will.

To facilitate your local search research, learning and work, as well as your internet marketing pursuits, you will need to read, research, and discover quite a few things in order to make intelligent decisions for yourself. To do it much quicker with the mastery of a few skills. Most internet marketers get side tracked with the latest tactic, the most recent method, and the newest course. If you fall into this category, you may want to consider the mastery of speed reading and increase your reading comprehension. You can do this by going to http://speedreading.informationlanding.com and discovering how Howard Berg, the world’s fastest reader, unlocked the secrets he found to become the worlds fastest reader and increase his reading comprehension in the meantime also. He is dedicated to helping you unlock your full potential.

“Virtual Real Estate Investing” is a relatively new concept. Everything from using the internet as an avenue to make more money in real estate to online games such as SecondLife seem to be included in the popular definition of this term.

In order to figure out the truth of the matter, I sought out Bryan Ellis of BryanEllis.com, whose experience in the fledgling industry is truly impressive.

Ellis says he adopted the term “virtual real estate investing” sometime before Y2K after he realized that making money online is conceptually very similar to making money with physical real estate.

Bryan Ellis cites the similar strategies one can employe to make money from “virtual property” and “physical property” as a primary parallel of the two markets. “There’s a huge difference between a website and a piece of real estate, but the ways you can profit from them are similar: ‘flipping’, rental/leasing, advertising sales, etc…all of these apply to both markets” he states.

The parallels really are obvious. Consider this: If you own a piece of real estate in a desirable neighborhood, your real estate has value because other people are interested in that location. Similarly, ownership of a desirable domain name is valuable for the same reasons. Regardless of the type of asset, you can sell or lease or use any number of strategies to turn the assets into cash.

In our next installment of this series on virtual real estate investing, Bryan Ellis will share the internet analogies to the physical concept of real estate development.

The intelligent old Chinese sentiment has a key denotation; the anecdote explained the fact that each & every person believes an occasion substantially more when it is seen. Utilising video production or videography it is viable to film a series of occasions.

At the moment in several different company presentations, video footage is frequently adopted. By employing video production services it’s realistic to offer the necessary information to a lot of possible clients to help encourage them. Online Video production is now employed for numerous different tasks; however, quite a lot of promotional videos and awareness associated productions are usually manufactured in order to accomplish desired company objectives.

Audio video productions are presently in vogue & thus are used in more or less any form of business activity. Digital media businesses typically work with a certain style of client or an organisation that are looking to develop an online video commercial, a presentation or a series of video clips. The whole occupation of video production is often carried out by a number of freelancers; although there are a number of online video production companies around at the moment.

Contribution of music composers, cameraman and script writers are also common when creating internet video presentations. What’s more, marketing firms & PR firms have recently become involved with video publishing & distribution. If you are searching for corporate video production companies in London then talk to Vidify.

I know that being on the giving end of a mailing I did not fully appreciate how much people depended on the information I was sending out. It was not until I started receiving information from other companies about my business that I realized how vital a mailing was. I have now taken extra precautions to make sure that the residential mailing list that I have and send from is accurate and detailed. I do not want to miss out on someone, who is in my shoes, and dependent on the mailing I send them. It is essential for business that this is accurate and timely.

I am just thrilled with how far the business world has come today. If you have a great idea on how to run your business or effectively market and advertise it may have already been invented. If it has not been invented then maybe you are on the precipice for a new invention. I say that because I wanted to try to work on a residential mailing list and then narrow all my contacts by different categories. When I went on line to search for tools to help me create this I found that I could actually buy these lists already in just the format that I was looking for.

You came up with excellent online business ideas, and you have now executed them, launching your online business. It has been your goal for a long time to have your own home based part time business. Now that you have it, it is time to make it grow. The best way to make your home-based online business grow is through a strategy that will enable you to know your customers and market, and gradually build on that to expand your business.

If you chose the option of selling products as your business, or promote other people’s products there are several important issues to consider.

1) During the early days of your online business, do not overwhelm yourself trying market too many products/services. Try to focus on a single product or two to sell, or at least a niche of related products. It may me tempting to take huge steps at first, but try the less risky approach first just in case you want to change your plan. You will profit and benefit better if you implement your overall business plan in small gradual steps. By starting in a small and concentrated way, you are able to have a good idea of the real market potential, the specific targeted customers, and thus identify ways to grow the business, based on what you have tried and tested.

2) Once you have a product that is a big hit with your customers and the market potential looks favorable, begin to expand on this product. Offer items that give diversity to your product line, or offer similar items that are targeted for a different but related customer group.

3) When you expand your product line, try to keep your existing customers, as well as consistently getting new ones. Your existing customers already know what to expect from you. If you keep on offering products that still appeal to them, this will help your online business. It is also equally important to constantly build a long list of potential customers, as these are critical for your business’ future success. You can do these through various means, for example, having a newsletter on your website to which potential customers can subscribe to.

4) Do not hesitate to ask someone for help in operating your online business or getting some specific aspects of your business organized. They can be an employee of yours, an intern, an online business expert, an independent contractor, or even your children. This will help free up some of your time to concentrate on other aspects of your business. This gives you an opportunity to begin looking into online network marketing.

5) Your web site must effectively promote and advertise your home based online business. The internet has many different avenues to advertising, and you will need to choose which marketing strategy is best for you.

6) Join forces with affiliate programs. Affiliate programs are simple. Sellers offer a basic percentage of the sale, or a flat fee, to people who refer a customer to them. You will receive an affiliate ID so you know where the referral resource came from and receive appropriate remuneration as stated in the affiliate agreement.

7) Target other markets. If you market mostly to teenagers, begin to market to college students. Or you can begin to sell your items wholesale and in bulk. Even though the price of the items will be lower, you will be able to sell more products.

Try various online and offline strategies to market your business. You may want to try e-mail newsletters or doing guest speaking functions.

9) Consider transforming your business into a franchise or a business opportunity for other people to join you. If your business is one that can be converted into a business format that someone else could operate, you may want to consider it being a franchise. If it is one that you only have standardized products or services that someone else could resell multiple times, then it may be a business opportunity.

10) ‘Get the word out’ about your business or website as much as you can. Advertise, participate in related forums or write some articles in order to create links to your business’ website.

By following these simple measures, you can see a growth in your business.

Copyright 2006 Nikki Mhlanga

To find the best home based business ideas and opportunities so you can work at home visit:
http://www.Smart-HomeBiz.com

No matter if you’re publishing your first book or producing your first invention, you need a simple, effective marketing strategy. So, hiring a marketing agency to develop and implement that strategy will bring raving fans flocking to stores or your website to buy your incredible offering, right?

Well, maybe. Maybe not!

There is a very simple - yet amazingly potent - marketing tool which in and of itself can become your most basic marketing strategy. It’s called the “marketing funnel”, and it’s most important role is to first attract the interest of a minimum of 1,000 people then gradually, over time, one-by-one develop their trust in you…and, of course, in your idea or product.

Every funnel has certain things in common. Each, of course, is very wide at the top and very narrow at the tip. Not everything can come out the bottom all at once. Each also has a certain capacity from small to large. And each is a solid container. If it’s got lots of holes, then it’s a colander!
Your marketing funnel operates just like a conventional funnel you use in you kitchen or garage. The only thing that makes it different is what you put in it!

To fill your funnel, you need to take these eightbasic steps:

1. Discover your center of authenticity. Know who you are and who you and/or your creation is intended to help or attract.

2. Using the information that identifies your center of authenticity, create a personal parable (or story) telling how you came to be an innovator.

3.Create an elevator speech, also sometimes call an audio business card or 30-second commercial.

4.Create and publish an e-newsletter.

5.Develop alliance partners.

6.Speak frequently at meetings and conferences.

7.Offer teleconferences and live events.

8.Produce your innovation - publish your book, put your invention on supermarket shelves, release your new software program, build your building! Your goal will be to regularly talk to and attract as your fans (i.e. newsletter readers) a minimum of 1,000 people.

“Sounds impossible!” you protest. Just remember, that the founder of Amazon.com began his business by sending just a handful of emails to people he knew and asked them to forward his message to people they knew. Within 30 days, he had reached people in all 50 states, and the rest is history.

Not all of those first 1,000 people will immediately pop out of the tip of the funnel and become your product champion, your best book reviewer, your client or your customer. However, as you keep in touch with them, over time more and more will get to know you, will come to respect you and - even if they don’t purchase your product - may well tell others - like book agents, prototype developers, and financial angels, to name a few — about what you have to offer.

© 2004. All rights reserved. Impact Coaching International. You may copy or distribute this article free of charge as long as it is kept intact and sent in its entirety including copyright notice and full information about contacting the author, Rosemary Hauschild.

Rosemary Hauschild is a business coach serving creative individuals developing intellectual property. Impact Coaching International offers a year-long program showing creative individuals how to protect, promote and profit from their innovative ideas in less time and with more profits. This coaching program is delivered through quarterly workshops, teleconference calls, web casts, fax and email. Individual coaching services are also available. To learn more about how to protect and promote your intellectual property, you are invited to subscribe to the free e-zine, Creations Of The Mind, by sending an email to impactcoaching@msn.com with the following phrase in the subject line of your e-mail: subscribe creations list. For a free copy of “Create A Powerful Elevator Speech”, send an email to impactcoaching@msn.com with the following phrase in the subject line: elevator speech.

It used to be you that if you had a great product you put it in a package and voila! . . .someone would come along and buy it. That is not the case any more. The package not only has to protect the product and allow for its tracking, it has to sell it too. Most importantly, the package has to capture someone’s attention in less than three seconds.

Consider the last time you went shopping. Were there any new
products that jumped at you off the shelves? With smart packaging there is an embedded chip that says “buy me” every time someone walks past your product. Seriously, that will happen in the future, but right now smart packaging is confined to a few interesting innovations.

What smart packaging innovations will impact you and your
product? It depends not only upon your target demographic but
where you plan to sell your product. Packaging 101 simply doesn’t make the grade any more.

Ask yourself some important questions that will help you build
your package brand.

Who is your buyer?
How old is your buyer?
Where does your buyer shop?
How often do they shop?
What features are they looking for in your product packaging?
What is the most important aspect of your product package that
will appeal to the buyer?

Will my package have to persuade people to buy it?
Can your package be easily compromised, tampered with or
counterfeited?

This should get you started thinking about who you are packaging your product for and their expectations. No matter who the ultimate customer is, the package has to “sell” them on buying your product. If you haven’t taken the time to “think like a customer” your product won’t be flying off the shelf. It will be dying on the shelf!

Got packaging problems? I can help. I teach people how to package products consumers will buy. I’m on top of the packaging trends and technologies that influence how and where we shop. Get insights from the top expert in consumer product packaging. Want to know the hottest packaging issues? Need a dynamic and interesting speaker for your next event? Contact the Packaging Diva @ packagingdiva@aol.com

When commercials come on the television do you get up and head for the kitchen to get a snack? Do you tune out the radio when commercials start? Do you skip over advertisements in newspapers and magazines?

If you do, you’re missing a golden opportunity for increasing your business.

When you pay attention to ads, you can very quickly pick out ads that are effective. How do you know?

*Do you understand from the ad “what’s in it for you”?

*Does the ad make you want to find out more?

*Does the ad touch your emotions?

When you start to notice ads, and more importantly notice
the effective ones, you can use those ads as a basis for your
next ad campaign. When I see an ad in a newspaper or a
magazine that I think really does a good job, I tear it out
and put it into what marketers call a “swipe file.” Now,
that’s not to say that you take someone else’s ad and paste
your name over theirs, and use it as though it’s your own.
Study it and try to define what it is that makes it a good ad.
Then find a way to introduce similar aspects into your own
advertising.

Here are a couple of examples from my local market…

A CPA firm ran an ad that said, “Your Profit is Our Business.”

Okay, I understood where they were going with this. But, it made me feel uncomfortablemy profit isn’t anybody’s business but my own. Maybe that’s just me and others took it in the spirit in which it was meant, but for me it didn’t work.

A jeweler’s ads say over and over “We really want to be your jeweler.”

This is brilliant. I know beyond a shadow of a doubt that Stan Pollack really wants to be my jeweler. Actually, it’s not me he wants as a customerif he had me for a customer he’d starve. What Stan wants is to develop life long relationships with people who make multiple jewelry purchases. He does a great job of articulating that and repeating it over and over.

Now, if the CPA firm had said to me “Small Business Owners,
Do You Want to Keep More of What You Make?” they would have been speaking my language.

Stop and check out the ads, watch a few commercials, tune into a late night infomercial and study the techniques they’re using to attract their market. Which tactics could you apply in your own business? What message do your customers want to hear from you?

Caroline Jordan, MBA helps self employed professionals tune in to find customers they enjoy working with, grow their businesses, improve their cash flow, and develop additional revenue sources. Click on over to http://www.TheJordanResult.com for more great programs to help you Get Knowledge. Get Focus. And Get Results.

Your toughest job as a business owner and marketer is to get clients. It’s also your most expensive job. So it stands to reason that you’d want to make the most of every single client you do get.

The best way to do that, and one of the most cost-effective ways to market your business, is to use a marketing funnel.

What’s a marketing funnel?

Well, you’re probably familiar with what a funnel looks like. It’s got a large opening at the top and a small opening at the bottom. It looks kind of like an inverted triangle.

The idea of a marketing funnel is this …

You want to get as many prospects and potential clients into the top of the funnel - the part of the funnel with the widest opening. Ahhh … the better to hold all those prospects and clients!

So how do you get clients into your funnel?

One way is with a free or low-cost, low-risk offer. Offering a free newsletter or ezine, a special report or even a complimentary consultation are all great ways to get prospects into your funnel.

This lets potential clients “test drive” you before buying

Giving prospects a way to “try you on for size” and see how they like your style and your approach is a great way to entice them onto your list. They can “test drive” you and your business, without first investing a lot of time or money.

And it gives you the chance to create a relationship with them over time.

This is particularly important if you’re selling higher-priced professional services. Odds are most people will not purchase from you the very first time they come in contact with you or see your marketing. They need to get to know you first, to see if you’re a good fit for their needs.

So what goes inside the funnel?

Inside your funnel, you’ll want to have a series of products and services, ideally increasing in value and price as you work your way down the funnel.

My 10stepmarketing funnel starts with my Step-by-Step Guidebook and Resource Center, and is followed by several CD products, my telecourses and my Extreme Marketing Makeover Program. The value and price of these products and services increases as you go down the list.

The idea is that most people will try you out by first purchasing a lower priced, lower involvement product or service. Then, if they are pleased with that product or service, they’re very likely to come back to see what else you have to offer.

And, they’ll be more likely to spend more now that they know your products or services are high quality and deliver on your sales promise.

Fill your funnel with a variety of products and services

This gives you the opportunity to earn more from every client and helps you minimize the expensive and time-consuming task of always having to be looking and marketing for MORE clients.

Plus, with the right “top of funnel” product, you’ll ATTRACT more clients.

So what’s at the bottom of the funnel?

This is where your very best clients end up. These are the people who love you and your products and services so much they’ll buy anything and everything you make available to them.

So, usually the product or service at the bottom of your funnel is your most expensive, most valuable one.

Take a look at your business and make sure you’re using a marketing funnel. If you’re not, make it part of your marketing plan to create one. And you’ll always have a pipeline full of prospects and clients.

(C) Copyright 2005 Debbie LaChusa

Debbie LaChusa created The 10stepmarketing System to make marketing your own business as simple as answering 10 questions. Learn more about this unique, step-by-step system and get a free 10-week Marketing E-Course when you subscribe to the free, weekly 10stepmarketing Ezine at http://www.10stepmarketing.com.